ITV Fixers

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BA (Hons) Fashion Studies student Kelly Levell from the Institute is setting a trend in clothes recycling, and will appear on ‘Meridian Tonight’ on Wednesday 3 December as part of ITV Fixers, the regional news campaign that challenges young people to do something about an issue they care about.

Second year student Kelly Levell, 20, is concerned that the fast turnover of cheap clothing available in the High Street is wasteful and is exploiting Third World labour. She wants to encourage people to reinvent and revamp what’s already in their wardrobe.

With the help of ITV Fixers, Kelly and fellow students Jade Ireland (20) and Jenny Forsyth (22) are building a website to raise awareness of the implications of fast fashion, and giving advice on how to recycle clothing. “I would like see consumers buying into more sustainable and ethical labels rather than High Street,” says Kelly. “Using our website as a tool people will be able to find out ways to reproduce the clothing they already have rather than just buying into the disposable fast fashion society that’s around us today. Ultimately I would love to slow down fast fashion because it’s gone too fast and it’s gone too far. Now is the time to make a difference.”

The story of Kelly’s project will be told in ‘Meridian Tonight’, which is broadcast from 6pm on ITV1, on Wednesday 3 December, and there is more information about it on www.itvlocal.com/itvfixers.

ITV Fixers, which launched in ITV regional news programmes earlier this year, challenges people aged between 16 and 25 to identify an issue of concern and gives them practical help and guidance to ‘fix’ the problem.

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Taken from AIB Intranet.

This is something that I am really keen to watch, as it relates really well to my current FDP project based on philosophy. Our brief is to create our own philosophy and currently I am having real trouble in thinking up one of my own. I want it to be inspired by the fast fashion industry so I hope that by watching this it may help me develop my ideas. However, it is showing in a weeks time which may be a little late for my project, but will still be well worth a watch anyway!