Monday, 2 February 2009

Intro to Buying and Merchandising

Last week we had our first real session on Buying and Merchandising. I found it quite interesting to find out about what a Buyer actually does, as I haven't really been to clear about the term in the past. We also found out what a Merchandiser and a Technologist does, which together all three should work hand-in-hand. I found it interesting to learn about the different departments within this area and the levels of hierarchy found in a typical major retail business.
Buyer
- Real focus is to deliver the required profit. 
- Use a balance of trends and history to develop customer focused range
- Build strong relationships with suppliers
- Always focus on competition
- Teamwork and management

Merchandiser
- Real focus is to ensure all financial targets are achieved
- Manages specified budget according to strategy
- Spreadsheets, graphs, systems-based analysis
- Works closely with suppliers to ensure timely delivery of goods

Technologist
- Ensure all garments are 'fit for purpose'
- Ensures fit, make up and fabric meet retailers' specification
- Adapts basic block to create new spec
- Fabric testing
- 'Red seal' sample prior to bulk production
- Ensure critical path deadlines are being met
- Upholds Trading Laws and any ethical or environmental policies the retailer stands by

I now know what each profession entails and am interested in how they all function, but I still think my direction lies in Design rather than B&M or Promotion. However I am still open to learning more about the industry as a whole, as I know it will be important and beneficial to have an in-depth understanding even if I do end up with a career in Design.

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